How much does it cost to advertise on vehicles?

Creating an account and browsing the marketplace is completely free. Campaign costs depend on vehicle type, route and coverage — you pay per kilometre your ad is actually driven. You only pay when you actually book a campaign. Print and professional fitting are arranged for you and shown transparently before you book — no agency fees, no hidden costs.

What if I don't have artwork ready for my campaign?

No problem. Send us your logo, brand colours and a brief description — our team will create 2–3 wrap design options for you to choose from. You can also supply your own print-ready files.

How quickly can I get a vehicle advertising campaign live?

Most campaigns are live within 5–10 business days of booking, depending on artwork readiness. We coordinate artwork approval, print production and wrap application.

Vehicle Advertising UK — Pay Per Kilometre

How It Works

YOUR AD ON THE ROAD IN 4 STEPS

From browsing to your brand hitting the streets — the whole process happens on Back Door Ads. No agencies. No print houses. No hassle.

Search Vehicles

Browse UK vehicles and filter by region, zone type and vehicle preference. The campaign builder shows you exactly what your budget buys before you commit.

Design Your Ad

Upload your own artwork or send us your logo, brand colours and design/message ideas — we design 2–3 options for you. We check specs and arrange printing.

Book & Pay

Choose your dates, pay securely via Stripe. Auto-contract generated. Fleet owner confirmed.

Your Brand Drives

Wrap applied by our team. Your ad is on the road — driving through your target area daily.

How Your Ad Gets Made

FROM LOGO TO VAN IN 3 STEPS

No design experience needed. No print suppliers to find. We handle everything between your booking and your brand hitting the road.

Upload your artwork

Upload your logo or existing artwork. No designer? Send us your logo, brand colours and design/message ideas — we'll create a print-ready design for free.

We arrange print & wrap

We work with vetted UK printers and fitters to produce and apply your vinyl wrap. Print and fitting costs are clear and straightforward — always quoted upfront, no hidden fees.

Your brand drives

Your ad is on the vehicle and moving through your target area every single day for the duration of your campaign.

Full refund if any vehicle declines your booking · No artwork? We design it free · No long-term contracts

WE DESIGN IT FOR YOU

No designer? No problem. Send us your logo and a brief — our team creates 2–3 professional wrap design options for you to choose from. Prefer to handle it yourself? Send us your completed artwork and we'll vectorise and prepare it for print. Either way, nothing goes to a printer until you've approved it.

Send Us Your Brief →

Why Back Door Ads

BILLBOARDS WAIT FOR PEOPLE.
WE GO TO THEM.

Traditional options are either too expensive, too generic, or too easy to ignore. Back Door Ads is different.

What you care about	Back Door Ads	Static Billboard	Digital Ads	Leaflets
Starting cost	From £0.02/km	£2,000+/mo	Variable	£200+/run
Hyper-local targeting	✓	✗	✓	~
Visually unmissable	✓	✓	✗	✗
Moves through your area daily	✓	✗	✗	✗
No ad-blocker risk	✓	✓	✗	✓
Book online, instantly	✓	✗	✓	✗
No agency needed	✓	✗	~	✗

*OTS (opportunities to see) estimate for a van on city routes. Based on DfT Annual Average Daily Flow data with 20–25% noticeability factor applied. Actual results vary by route density and time of day.

Hyper-Local Targeting

Pick vehicles that drive through your exact target postcodes daily. Your ad reaches the right people, on the right streets, every day.

Visually Unmissable

A full rear-door vinyl wrap at eye level is impossible to scroll past, block, or ignore. It's a physical presence in your community.

Moving Exposure

Your ad travels with the vehicle — commutes, high streets, car parks. Maximum brand impressions, every day it runs.

Secure & Protected

Stripe payments with full refund protection. Auto-generated contracts. Built-in dispute resolution.

Verified Reviews

Two-way reviews on every campaign. Choose fleet owners with a proven track record.

Live Availability

Real-time booking calendar. See what's available instantly — no calls, no waiting, no agencies.

Who It's For

BUILT FOR LOCAL BUSINESSES
THAT WANT REAL VISIBILITY

From tradespeople to restaurants — if your customers live in specific areas, Back Door Ads delivers your message directly to their streets.

Restaurants & Takeaways

Target the neighbourhoods you deliver to. Your brand on vans driving their streets daily beats any leaflet drop.

Tradespeople & Contractors

Build brand recognition in the areas you work. Homeowners see your name before they even know they need you.

Estate Agents & Property Developers

Dominate your local market. Your brand on vans in your patch keeps you front of mind for buyers and sellers alike.

Retail & E-commerce

Promote new stores, sales or launches locally. Moving ads reach people out and about — primed to shop.

Gyms & Fitness

New year campaigns, membership drives, class launches. Hit your local catchment area week after week.

Apps & Tech Startups

Drive local awareness and app downloads with a campaign that physically puts your brand in front of your target city.

Healthcare & Dental

Target specific postcodes for a new practice, specialist service, or health campaign your community needs to see.

Education & Training

Enrolment drives, open day promotions, course launches — reach parents and students in your catchment area.

Events & Venues

Build hype in the weeks before your event. Your ad driving around locally is rolling, unmissable social proof.

Live campaign dashboard

See every Kilometre.
In real time.

Your advertiser dashboard shows live km delivered by zone, estimated impressions, budget consumed and active vehicle tracking — updated continuously via OBD hardware.

Back Door Ads live campaign dashboard on laptop and mobile

Open the live demo dashboard

      Click the dashboard to explore it live — no signup, fully populated demo data
    

GPS verified

Every kilometre

Real time

Live tracking

Shareable

Public report URL

Every campaign ends with a shareable report

PROOF YOUR
BUDGET ACTUALLY
WENT SOMEWHERE.

When your campaign ends — or any time during it — you get a public URL you can share with your team, your boss, or your finance department. GPS trails on a real map. Zone-by-zone km. Estimated impressions. Cost per thousand vs static billboards, bus sides, Google Display. The whole thing renders without a login.

backdoorads.co.uk/c/BDA-2026-0042

Open example →

BDA-2026-0042 · 12 Jan → 9 Mar 2026

Completed

HARTWELL & CO.

Q1 National Awareness

Total km

19,395

Est. impressions

11.4M

Effective CPM

£0.40

Total spend

£4,560

↓ Plus live route map, daily delivery chart, ACORN audience profile, top postcodes, per-vehicle stats, vs other channels…

Open the full example report → Start a campaign

Example data — Hartwell & Co. is fictional. Once your campaign launches, your report at backdoorads.co.uk/c/YOUR-REF populates with real GPS, real km, real audiences.

Advertiser Pricing

BROWSE FREE.
PAY ONLY WHEN YOU BOOK.

No account fees, no subscriptions. Create a free account, browse the full marketplace, and only pay when you launch a campaign.

Your Account

Always Free

£0

To browse, search, design and request. Pay only when you book.

Everything you need to find the right vehicle, design your ad, and manage campaigns — at no cost.

✓Unlimited marketplace browsing
✓Design service — submit a brief, we design it
✓Filter by region, zone type & vehicle preference
✓Full booking history and receipts
✓In-app messaging with fleet owners
✓Two-way verified review system

Tell us what you need →

Campaign Costs

Transparent per-km rates

From £0.02/km

Priced per kilometre actually driven. Print and fitting arranged for you, shown before you book.

Choose your vehicle type, placement, and target area. Prices depend on vehicle type, zone and coverage — all shown before you commit.

✓Pay per kilometre your ad is actually driven
✓Print & vinyl wrap arranged for you
✓Secure Stripe checkout
✓Auto-contract on every booking
✓Full refund protection
✓No agency fees or markups

Find Ad Space →

Want a full breakdown? View detailed advertiser pricing →

FAQ

QUESTIONS ADVERTISERS ASK

Everything you need to know before your first campaign.

Creating an account and browsing the marketplace is completely free. You pay per kilometre your ad is actually driven — see the pricing page for live per-km rates. Print and professional fitting are arranged for you and shown transparently before you book, with no agency fees. You only pay when you book.

Yes. The campaign price you pay includes everything — Back Door Ads coordinates print production and vinyl application. You just upload your artwork (or use our design service) and we handle the rest.

Each vehicle listing includes the fleet owner's typical routes, service areas and postcodes. You can search and filter by location, so you only see vehicles that regularly drive through your target area.

No problem at all. Send us your logo, brand colours and a brief description of what you want — our team will create 2–3 wrap design options for you to choose from. Prefer to do it yourself? Send us your completed artwork and we'll vectorise and prepare it for print.

Back Door Ads has a built-in dispute resolution system. If your campaign isn't delivered as agreed, raise a dispute through the platform. Our team reviews evidence and resolves fairly — including refunds where appropriate.

Once you've booked, we coordinate artwork approval, print production and wrap application. Most campaigns are live within 5–10 business days of booking, depending on artwork readiness.

PUT YOURBRAND ONTHE ROAD