The terms and conditions governing your use of the Back Door Ads platform as a Fleet Partner operating multiple vehicles under a single business account. If you are an individual listing one or a small number of your own vehicles, the Vehicle Owner Terms apply to you instead.
These Terms and Conditions ('Terms') govern your registration and use of the Back Door Ads Ltd platform ('Platform') as a Fleet Partner. By registering a business account, listing any vehicle, or accepting any booking through the Platform, you agree to be bound by these Terms in full on behalf of the business you represent.
Back Door Ads Ltd operates as an online marketplace connecting vehicle operators with Advertisers who wish to display advertising materials on commercial vehicles. We act solely as an intermediary and technology platform provider.
These Terms are designed for businesses operating multiple vehicles — such as taxi and private-hire firms, courier and logistics companies, and fleet operators — under a single account. Where these Terms conflict with the Vehicle Owner Terms, these Fleet Partner Terms prevail for accounts registered as a Fleet Partner.
To register as a Fleet Partner you must operate as a business and confirm that you have authority to bind that business; that you own, lease, or have documented authorised control over every vehicle you list; that you hold appropriate operator licensing where required by law (for example, a private-hire operator licence or an O-licence for relevant goods vehicles); and that all Drivers hold valid licences appropriate to the vehicles they operate.
You must register only cars, vans, or HGVs that can be verified by one of the approved tracking methods set out in Clause 10. You are responsible for the accuracy of all information provided for every vehicle and Driver on your account.
A Fleet Partner account may have multiple Authorised Users. You are responsible for all activity carried out under your account, including by any Authorised User, and for maintaining the confidentiality of account credentials. You must promptly remove access for any Authorised User who leaves your business.
All vehicles and Bookings are managed under the single Fleet Partner account, and Payouts are consolidated to the account's nominated bank details unless otherwise agreed in writing.
For each vehicle you must provide accurate make, model, year and registration; accurate advertising-panel dimensions; current photographs taken within the last 90 days; typical routes, areas covered, and estimated daily mileage; and any content restrictions you require. All listed vehicles must be roadworthy, compliant with UK road traffic legislation, DVLA-registered, MOT-valid where required, and insured.
Back Door Ads Ltd reserves the right to remove, suspend, or edit any listing it believes is inaccurate, misleading, or in breach of these Terms.
You are responsible for ensuring that every Driver of a listed vehicle is made aware of the active Campaign, does not remove, obscure, damage or modify any Wrap, keeps the OBD Device installed and unobstructed, and operates the vehicle lawfully throughout the Campaign.
You remain fully responsible to Back Door Ads Ltd for the acts and omissions of your Drivers and any sub-operators as if they were your own. Where a Driver's conduct causes a Campaign to underperform, a Wrap to be damaged, or an OBD Device to stop reporting, the consequences set out in these Terms apply to you as the Fleet Partner.
A Campaign is confirmed once both parties have agreed terms through the Platform and Back Door Ads Ltd has processed the Advertiser's payment. Where a Booking covers multiple vehicles in your fleet, you agree to make each allocated vehicle available for wrap application at the agreed time and location and to keep it in active use on the agreed routes throughout the Campaign.
If any vehicle becomes unavailable after a Booking is confirmed, you must notify Back Door Ads Ltd within 24 hours. You may request to substitute another vehicle from your fleet, without penalty, provided the replacement is of the same vehicle type and size and covers a materially equivalent route profile to the vehicle it replaces. Substitution is not automatic: it takes effect only once Back Door Ads Ltd has obtained the Advertiser's confirmation that they are content with the replacement. Until that confirmation, the original vehicle remains committed to the Campaign.
Back Door Ads Ltd will coordinate the procurement, printing, and application of advertising Wraps as part of confirmed Campaigns. For multi-vehicle Bookings, application and removal may be scheduled in batches. You are responsible for presenting each vehicle clean, dry, and free from pre-existing damage at its scheduled slot, and for disclosing known paint defects or repairs.
We do not accept liability for damage to paintwork that was already in poor condition, non-original, or improperly repaired prior to Wrap application. Deliberate or negligent damage to a Wrap by you or your Drivers is your financial responsibility. Claims for remedial work resulting directly from our Wrap process must be raised within 14 days of removal.
Fleet Partner earnings are calculated on a per-kilometre basis for each vehicle, determined by the zone type in which each kilometre is driven (city, suburban, or motorway) and the vehicle type and ad-space coverage confirmed at Booking. Payouts across your fleet are consolidated and itemised per vehicle in your monthly earnings statement.
Payouts are calculated from the journey data recorded by each vehicle's approved tracking method (whether an OBD Device, a verified telematics feed, or a Hardwired Unit) while the Campaign Wrap is confirmed live and that tracking method is active and reporting. Distance is calculated from the vehicle's odometer or CAN-bus distance over the Campaign period; where that cannot be read, GPS-calculated distance is used and the vehicle is flagged accordingly. Payout is processed within 14 business days following Campaign completion via Stripe to your nominated account.
You are solely responsible for declaring and paying any tax arising from Platform payments. Back Door Ads Ltd does not deduct tax at source.
Fleet Partners are paid on the same per-kilometre rates and the same revenue split as individual Vehicle Owners; operating a fleet does not change the unit rate. Back Door Ads Ltd is not currently registered for VAT, and amounts payable under these Terms are not subject to VAT at this time. If and when Back Door Ads Ltd becomes VAT-registered, VAT will be applied and accounted for in accordance with applicable law, and appropriate VAT documentation will be provided; we will give notice before any such change takes effect.
Every vehicle enrolled for a Campaign must have an approved tracking method active throughout that Campaign. Verified journey data is the sole basis on which kilometres are recorded and Payouts calculated. The tracking method is confirmed per vehicle before that vehicle goes live, and is one of:
Charges for OBD Devices. A one-off Device Fee of £99 applies per supplied OBD Device, deducted from that vehicle's first Campaign earnings rather than charged upfront. Back Door Ads Ltd may at its discretion offer a reduced Device Fee as a commercial term. The OBD Device remains the property of Back Door Ads Ltd at all times and must be returned per Clause 17.
Charges for Hardwired Units. Where a Hardwired Unit is fitted, the cost of professional installation (the "Installation Charge") is charged to the Fleet Partner at cost plus a fitting margin, quoted to you before fitting and payable as set out in that quote. The cost of the unit itself is recovered by deduction from that vehicle's Campaign earnings, with nothing payable upfront for the unit. Back Door Ads Ltd retains title to the Hardwired Unit until its cost has been recovered in full from that vehicle's earnings, at which point title passes to the Fleet Partner; if the vehicle is withdrawn from the Platform before that cost has been recovered, the outstanding balance becomes immediately payable or, at Back Door Ads Ltd's option, the unit is removed and returned.
Tampering with, obstructing, removing, or interfering with any tracking method is a material breach.
Cancellation of an individual vehicle from a confirmed Campaign is treated on the same sliding scale as the Vehicle Owner Terms: no penalty more than 14 days before Campaign start; forfeit of 25% of that vehicle's agreed Payout 7–14 days before start; 50% within 7 days; and full forfeiture (plus possible early-removal cost) after Wrap application.
Repeated cancellations across your fleet, or failure to make allocated vehicles available, may lead to suspension of your account, recovery of any refund issued to the Advertiser, and withholding of affected Payouts.
This clause is commercially critical. It protects Back Door Ads Ltd's position as the marketplace through which introductions are made. Please read it carefully.
"Introduction" means the first occasion on which Back Door Ads Ltd connects or facilitates contact between you and an Advertiser, by any means. "Restriction Period" means 36 months from the date of first Introduction. "Direct Arrangement" means any vehicle-advertising arrangement between you and an Introduced Advertiser entered into other than through the Platform.
During the Restriction Period you will not, directly or indirectly, enter into, solicit, or facilitate a Direct Arrangement with any Advertiser Introduced to you through the Platform. Where you do, you agree to pay a Circumvention Fee equivalent to the standard platform service fee that would have been payable had the advertising been booked through the Platform, calculated by reference to the total value of the Direct Arrangement during the Restriction Period. You must notify Back Door Ads Ltd within 5 business days if an Introduced Advertiser approaches you directly, and maintain records for 36 months. Back Door Ads Ltd is entitled to seek injunctive relief for breach. These obligations survive termination.
Pre-existing relationships. This Clause does not restrict you from continuing to deal directly with an Advertiser where you can demonstrate, by reasonable documentary evidence, that you had an established advertising relationship with that Advertiser before your first Introduction to them through the Platform. The carve-out applies only to that pre-existing relationship and does not extend to new business, vehicles, or Campaigns originated through the Platform. The burden of evidencing a pre-existing relationship rests with you.
You must ensure every listed vehicle carries at least third-party motor insurance throughout any Campaign; that your policies do not contain exclusions triggered by commercial advertising Wraps; and that your insurer is notified of Wraps where required. You are responsible for ensuring your Drivers are lawfully insured to operate the relevant vehicles.
Back Door Ads Ltd accepts no liability for any insurance claim, loss, or dispute arising from your or your Drivers' failure to maintain adequate insurance.
All advertising artwork remains the intellectual property of the Advertiser or Back Door Ads Ltd as applicable; you have no right to reproduce or distribute it. You grant Back Door Ads Ltd a non-exclusive licence to use photographs and images of your vehicles (including with Wraps applied) for marketing, promoting, and operating the Platform.
Back Door Ads Ltd collects and processes personal data relating to Fleet Partners and their Authorised Users in accordance with its Privacy Policy and UK GDPR. Where you provide us with personal data relating to your Drivers, you confirm you have a lawful basis to do so and have informed them how their data (including vehicle journey data) will be used.
You agree not to use the Platform for any unlawful purpose; attempt to contact Advertisers outside the Platform to circumvent our fee structure; submit false, misleading, or fraudulent information; or use automated systems to interact with the Platform without prior written consent.
You may close your account at any time by contacting Back Door Ads Ltd in writing, provided there are no active Campaigns on any of your vehicles. Closure does not affect your obligations under Clause 12 in respect of Introductions made prior to closure, and triggers your obligation to return all OBD Devices within 14 days.
Back Door Ads Ltd may suspend or terminate your account with immediate effect if you breach these Terms; provide false information; behave abusively; if any of your vehicles are unroadworthy or uninsured during a Campaign; or if you are found to be in breach of Clause 12.
Back Door Ads Ltd acts as an intermediary platform only and is not a party to the underlying agreement between you and an Advertiser. We are not liable for indirect, consequential, or economic losses. Our total liability to you in connection with any single incident shall not exceed the Payout value of the relevant Campaign or affected vehicle.
Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.
In the event of a dispute between you and an Advertiser, Back Door Ads Ltd will use reasonable efforts to mediate and facilitate a resolution. Both parties agree to act in good faith. These Terms are governed by the laws of England and Wales, and disputes that cannot be resolved informally are subject to the exclusive jurisdiction of the courts of England and Wales.
Back Door Ads Ltd reserves the right to update these Terms at any time. We will provide at least 14 days' notice of material changes via email or Platform notification. Your continued use of the Platform after that notice period constitutes acceptance of the updated Terms.
For any queries relating to these Terms, please contact:
Back Door Ads Ltd
Website: www.backdoorads.co.uk
Email: [email protected]